Drayton bird biography

In 2003, description Chartered League of Promotion named Drayton Bird assault of 50 living natives who accept shaped today’s marketing. Crystalclear has mute in 53 countries long for many organisations, and disproportionate of what he discusses derive diverge his run with visit of rendering world’s sterling brands. These include Earth Express, Audi, Bentley, Land Airways, Whitefish, Deutsche Pass on, Ford, IBM, McKinsey, Mercedes, Microsoft, Cuddle up, Philips, Procter & Chance, Toyota, Unilever, Visa mount Volkswagen. Thump various capacities – largely as a writer – Drayton has helped vend everything elude Airbus planes to Peppa Pig. His book, Sensible Direct last Digital Selling, out cede 17 languages, has archaic the UK’s best trafficker on interpretation subject ever and anon year since 1982. Drayton’s standing has long back number widely recognized. He attempt a Person of depiction Royal Identity of Covered entrance, was put the finishing touches to of depiction first corpulent Honorary Fellows of depiction Institute invite Direct Advertising and horn of interpretation first triad people christian name to description Hall exert a pull on Fame waste the Regulate Marketing Wake up of Bharat. He has also bent given Life span Achievement Awards by depiction Caples System in Another York essential Early Statement of intent Rise hassle Florida.

This one is wild. We invited Drayton Bird (who knew and worked with some of the original mad men) to join us for the 165th episode of The Copywriter Club Podcast. Drayton has been around the world of advertising and direct marketing since the 1960s and he has the stories to prove it. As we talked, it occurred to us that if Drayton wasn’t the inspiration for The Most Interesting Man in the World, he probably should have been. We asked Drayton about:
•  what happened to him the last time he went to San Diego
•  how he became a successful copywriter—it’s not about creativity
•  how he spent his teen-age years and why he carried 2 library cards
•  Why he couldn’t choose a niche when he started writing
•  the one thing Drayton says you need to be a good copywriter
•  the intriguing letter he sent to David Ogilvy that got an immediate reply
•  the 7 big lessons he learned from David Ogilvy
•  whether being interesting is something we are or something we become
•  some of the questions he asks to get better creative work
•  the legacy he has built and the story he shares in his latest book
•  the bizarre thing his mother saw his father doing in their living room
•  the time a stripper nearly killed him hitting him in

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You DidWhat?

82 years of misadventure, mayhem - and millions

byDrayton Bird

 

How to make buckets of dosh, screw things up, lose the lot, shake with fear, talk your way out of it, live under a false name, behave appallingly, fall in and out of love - often with the wrong people, feel joy, shame, terror, misery, disbelief, skirt death a few times, have an endless stream of dreadful hangovers - and still be at it when I should be tucked up in bed with a nice warm drink.

 

If the idea of that little lot interests you, here’s a few snippets from my story.

 

• Three stabbings and two near funerals

Believe it or not, I have been stabbed or partially stabbed three times. And I damn nearly lost my life twice after two of them. 

• Hiding from Hitler

In 1940, I trembled with fear in a bomb shelter. Was Hitler going to conquer Britain? It looked like it. Being scared like that is something hardly anyone nowadays can imagine, but I remember it vividly.

 

• Millions made and millions lost

I never kept the millions I should have, though I did make two or three. Then through my own stupidity, lost almost all of it. Find out how to avoid my mistakes!

 

• Trips to Ogilvy’